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作为seoer要具备哪些seo的基础呢?

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发表于 2017-11-29 20:30:21 | 显示全部楼层 |阅读模式
第一,一般SEO操作分为内部结构优化和外部链接优化两个方面。内部优化一般会改动网页的URL路径,我们需要在优化前建立一个包含本站所有网址的网站地图和一个自定义的404页面。网页head部分代码优化:如果head部分代码过多,就会导致搜索引擎蜘蛛爬行困难,请保持head之间代码的简洁,一般用链接引用CSS文件以及javascript文件。



  第二,深知搜索引擎原理。万变不离其中,搜索引擎原理它的最初的作用是提供给搜索用户所需的信息。无论是搜索引擎索引的“习性”,还是显示效果,无一不为了能及时提供用户所需。在seoer优化网站之初,用户体验是必须列入考虑,这无非是向搜索引擎靠拢有好。很多人认为单从结构要必须有好于搜索引擎,这个观点是片面的。网站的结构是为了把自己的内容更好地提供给用户。有的时候,出于搜索引擎的因素,很多seoer将结构弄成只有好与搜索引擎,不利于用户。这样的网站很多,这里不一一列举了。这类的网站虽然能暂时有排名,但是长久以来通过网站数据显示这类的网站用户点击量少,转化率低会逐渐被搜索引擎淘汰。所以搜索引擎的原理我们不得不深知。



  第三,新颖的内容,至少不要重复度太高的内容,这个可以去看看在google收录的页面是不是都是补充材料。
  做到这几点基本就够了,其中最重要的就是外部链接和内容,而且这两点适用于所有搜索引擎。这两点对用户也最重要,外链多了,自然就会有更多的人发现你的网站,内容经常更新自然用户会经常来你的网站。


  第四,实践要重于理论。Seo是一个实践能力很强的学科。Seo的理论的确很多,但是这些理论都是都实践当中得出的。网站的流量,网站关键词排名,网站的推广,网站转化率等这些因素,都是从实践当中得出。而且seo与其它行业不同的是,每个网站优化的方案和方向不同,网站好比人相同行业每个网站之间多多少少有区别的,所以这个网站的实践要比上个网站理论更重要!



  第五,网站用户体验,为用户提供服务,做特色网站,网站优化更顺畅。上面说了对网站定位,定位的网站是自己擅长的领域,当然了主要是有一定的资源,利用这些资源,网站的推广和优化,就不会很麻烦了。从上千个网站中,要做出一个适合用户的网站,不是很容易的,做一个具有针对性强的网站,更有利于你网站的优化工作,比如说:为朋友做一个家装的网站,用户体验就是厨房的装修,这样就能准确的定位,装修厨房。有什么特色呢,对厨房进行不同人的划分,根据不同女性的标准,装修出不同类型的厨房,这种特色的服务,用户就能得到满意的。
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